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re-constructing the ingredient house
posted by websignia in home_page, projects at 5:57 am
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It seems like a weird question, but it's a good one to ask yourself. Many businesses will respond "I don't know." These same people spend a lot of money/effort attracting people to their websites and in the end, have no idea whether or not that visitor, in fact, became a customer. Truth is many small business owners know very little about how visitors spend time on their website.
Implementing analytics tools (like google analytics) on your website can give really valuable data about what visitors are viewing. Understanding the online behavior of customers is a good way to inform future marketing and even design decisions. For instance, if product pages aren't easy to navigate, then you might notice a lot of visitors adding products to the shopping cart, and then leaving the shopping cart at the point of purchase.
Without knowing exactly how many people are leaving vs how many are buying, it becomes very difficult to know how much money is being left on the table.
Want to start understanding you customers surfing habits better? Ask us howApr
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