I think more businesses should be taking the opportunity to own their #hashtags on Twitter. Aside from being completely free, this is a great way to “train” your customers and fans to market and promote your brand. Adding a unique dedicated #hashtag to your company blogs/tweets/comments and #socialmedia posts not only gives fodder for the search engines to index, but now you can easily be found in #socialmedia conversations, building additional public awareness.

Try it today!

#websignia

Challenge

Glee has been nominated for 19 Emmy Awards and has captured the attention of legions of “Gleeks” worldwide who faithfully follow the show.  Fox Television and Little, Brown Books for Young Readers needed a splash page to promote the release of the new Glee books.Solution

We designed the splash page with a bright “campy” look and feel to spotlight the Glee cast members and the books. The splash page features sample chapters and links to Fox’s official Glee website.

Interactive Ingredients

XHTML, CSS, javascript, jquery

// launch site

Challenge

The Ingredient House is a global distributor of high quality ingredients that are found in many of the foods and drinks we enjoy, from some of the most popular brands.  Our challenge was to re-construct the ingredient house with a “fun” look and feel while keeping it functional for a specialized industry driven by trust, product knowledge, and strong industry relationships.

Solution

We developed a theme: “You already know us” to create a site that would be relevant to industry insiders and to the public-at-large. They provide ingredients for some of your favorite foods and beverages, so we created a look and feel that said “we’re already in some of your favorite foods, so by extension, you already know us.” We combined vibrant and inviting food images with a focused information flow to welcome visitors and guide them quickly to their information. We even built a sample basket to create an ecommerce-like experience for users to request product samples. We designed folders that reflected the new branding, as well as updating their informational sales sheets.Visit them and “discover the quality within”…

Interactive Ingredients

XHTML, CSS, javascript, jquery, php

// launch site

By now a lot of you have have seen the new film from Universal pictures, “Despicable Me.” Hachette Books needed to match the clever hype of the movie to promote the books. We created a despicably compelling splash page to give a sharp creative look the release of the new books.

Solution

we used css and javascript to give depth to the books and characters while at the same time making sure that fans can view the site on the best available screen desktop or mobile.

Interactive Ingredients

XHTML, CSS, javascript, jquery

// launch site

Challenge

Felicia Watson is a woman of many talents, who came to us because she needed a web presence and brand identity as she prepared to launch her event planning business online.

Solution

We used a font treatment to capture the essence of Felicia’s business and then baked that unique flavor into her new logo, business cards, and ultimately the website. The site design conveys a creative business savvy with a corporate appeal.

Interactive Ingredients

XHTML, CSS, javascript, jquery, php

// launch site

Implementing analytics tools (like google analytics) on your website can give really valuable data about what visitors are viewing. Understanding the online behavior of customers is a good way to inform future marketing and even design decisions. For instance, if product pages aren’t easy to navigate, then you might notice a lot of visitors adding products to the shopping cart, and then leaving the shopping cart at the point of purchase.

Without knowing exactly how many people are leaving vs how many are buying, it becomes very difficult to know how much money is being left on the table.

Want to start understanding you customers surfing habits better? Ask us how

Websignia works with some of the largest brands in the world and also some of the smallest. Most of our smaller clients know that access to broadband technology can make the difference in their ability to succeed.

http://www.alliancefordigitalequality.org/

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Top qualities: Personable, Good Value, Creative

First Baptist Church: http://fbcsomerset.com/

Challenge

Create a marvel-ously compelling micro-site to promote the release of the Iron Man 2 books without using Adobe Flash.

Solution

We used CSS and javascript to give this micro site depth and character while at the same time making sure that we didn’t limit the fans from being able to view it on whatever screen they they choose.

Interactive Incredients

XHTML, CSS, javascript, jquery

// launch site

Challenge

Hachette needed to deliver an interactive online experience for the release of a line of books around the hit cartoon title, *Super Hero Squad*. This splash page had to showcase the brand, provide information on the books, and appeal to the viewers of this hit cartoon series.

Solution

We used a combination of CSS and javascript to give the site a feeling of flash-like interactivity without using Adobe Flash. This allowed the site to be accessible across web enabled mobile devices.

Interactive ingredients

CSS 3, XHTML, JavaScript

// launch site