Challenge
The Ingredient House is a global distributor of high quality ingredients that are found in many of the foods and drinks we enjoy, from some of the most popular brands. Our challenge was to re-construct the ingredient house with a “fun” look and feel while keeping it functional for a specialized industry driven by trust, product knowledge, and strong industry relationships.
Solution
We developed a theme: “You already know us” to create a site that would be relevant to industry insiders and to the public-at-large. They provide ingredients for some of your favorite foods and beverages, so we created a look and feel that said “we’re already in some of your favorite foods, so by extension, you already know us.” We combined vibrant and inviting food images with a focused information flow to welcome visitors and guide them quickly to their information. We even built a sample basket to create an ecommerce-like experience for users to request product samples. We designed folders that reflected the new branding, as well as updating their informational sales sheets.Visit them and “discover the quality within”…
Interactive Ingredients
XHTML, CSS, javascript, jquery, php
