websignia joins the ladies at the nj governor’s conference for women! the conference is in its 19th year with the theme “it’s all about you!,” reflecting the conference’s goals of providing women with comprehensive, practical information on career health, starting or a growing business, politics, and finance.

our marketing manager, christene carr, will be a panelist for the session “marketing for results.” the session will give tips on how to use simple marketing strategies that make a big impact without breaking the bank. other panelist for the marketing for results session are rebecca brooks, president and founder of the brooks group and deborah l. smith, president of foxtrot media.

to see a complete list of speakers for the two day event, please click here.

the governor’s conference for women is coming up fast! click here to register. we hope to see you there.

for more information visit www.njwomensconference.com or call 609-278-7411.

join @gnecorp, @websignia, @medinacitifirm, @luisodlh, & @njmfsocialclub at gnec’s “social media 101: how connected are you?” event. The GNEC social media 101 event is an opportunity for #smallbusiness owners who are establishing their #socialmedia presence for the first time, to get setup with in the presence of experts. websignia will be there to give one-on-one advice on the best ways to grow their social audience.

Many of the GNEC entrepreneurs are in the process of expanding their businesses. Many are looking for strategies that will allow them to grow their social marketing, without adding payroll costs, so that the focus is on producing a great product/service.

This session will give out the fundamentals and best practices to get the most out of social media marketing with the least impact to time and cost.

registration is $10 and space is limited to the first 30 to register –
reserve a seat now at info@gnecorp.org or call (973) 242-4132 with the following:

• - name of workshop
• - registrant name / name of business
• - address, city, state, zip
• - telephone #
• - e-mail address
• - will you be bringing your own laptop/tablet?

challenge

Chental-Song Bembry is the teenage author of the book series, “The Honey Bunch Kids”. Chental is a huge advocate for literacy, and aims to inspire kids to care about each other through her writing. She’s also got a keen business mind, and hopes to one-day develop The Honey Bunch Kids into a full-on brand. She has already received numerous awards and grants from organizations for her books but even with that popularity, her website just didn’t communicate the same level of quality that the awards suggest.

solution

chental insisted on having websignia redesign her website. We used our design powers to create custom buttons, interactive characters that pop out, and with a lot of imagination her website now has the same interesting features her books portray. the redesigned website speaks more to her target audience and the seo research we did is already working to improve the search engine results that direct traffic to the website. You should get to know the honey bunch kids. just click the link below and explore!

// launch website

challenge

ashley and oneika are sisters who recently underwent a series of life changes, among which was a transition back to wearing natural hair, a choice that’s received mixed reactions in both their personal and professional environments. ashley and oneika wanted to share with others choosing healthier lifestyles when it came to hair, fashion, mind, body, and nutrition. they wanted to build an online community to provide women with inspiration and support as they consider creating healthier choices in their lives.

solution

ashley and oneika chose websignia to build their brand. after hours of research and discovery, websignia collaborated with a&o to develop the brand. That included the name, identity, logo, social media presence, and website. once the website was launched in mid-february, they experienced an explosion of activity all over facebook and twitter. by linking their website posts with facebook and twitter, a&o has been able to reach a wide audience and grow their following.

result

a&o has a great following and overall site reviews. in the first few days, a&o received over 100 new “likes” on facebook and have since had a steady increase of twitter followers. websignia assisted a&o in bringing their idea to life and gave them the tools to continue to grow. since the launch of their website, they’ve grown to over 320 followers on twitter and 130 likes on facebook. the website has reached thousands of visitors; they have already posted over 100 articles and continue to spread the word of lifestyle inspiration.

// launch website

websignia’s team of marketing and branding heroes are bringing their expertise to the institute for entrepreneurial leadership, (ifel,) next level conference and 5th annual business plan competition awards luncheon. christene carr, marketing manager at websignia, will co-present “navigating the social media maze,” one of six breakout sessions held during the next level conference, which aims to provide tips and information from professional business advisors to entrepreneurs and small businesses owners. the awards luncheon features 3-minute investor pitches from the 5 finalists of the ifel business plan competition. finalists will present their business plan to a panel of esteemed judges and industry experts, among the judges is websignia’s vp of sales and marketing, dalmar james. the winner of the 2012 business plan competition will be announced at the end of the luncheon, and presented with a prize package valued at over $30,000 – including a branding and design package from websignia.

when: thursday, march 29, 2012 8:30am – 3:30 pm

where: new jersey institute of technology (NJIT) – campus center
150 bleeker street, newark, nj 07102

click here to register!

use code ifelwb40 to save 40% on registration.
offer expires at 12 noon 3.28.12

the small business clinic aims to help small businesses based in new jersey to operate more sustainably, win government contracts, and grow revenue by putting them in touch with government and nonprofit entities.

websignia will host the first ever social media lounge at the event. the social media lounge will provide small business owners with free social media tips and strategies from websignia’s marketing team. websignia, in partnership with constant contact, will provide tips on email marketing. in addition to social media and email marketing tips and tricks, snippets of breakout sessions will be recorded and uploaded to youtube, facebook and twitter. event attendees and exhibitors will have an opportunity to be interviewed and have those interviews posted to the web. those who can’t attend  can still participate in the event through social media. follow the days activities using hashtag #smbizclinic.

the small business clinic is completely free and lunch will be provided! registration is required by march 5th, 2012. click here to register.

friday, march 9, 2012

8:30 am – 1:00 pm

njit campus center, 323 dr. martin luther king, jr. blvd., newark, nj 07102

social media coverage:

www.fb.com/websignia

www.twitter.com/websignia

www.youtube.com/websignia

follow the days activities using hashtag #smbizclinic

we hope to see you there!

register now!

for more information visit http://lautenberg.senate.gov or call (973) 639-8700.

challenge

the hartford institute for geriatric nursing (hign) is a part of renowned new york university (nyu) college of nursing. founded in 1996, hign’s mission is to impact the quality of healthcare amongst seniors and promote excellence in geriatric nursing. hign uses their talented leadership, staff and affiliate organizations to display this commitment, earning them a globally recognized presence among geriatric nursing.

in an effort to spread their mission to a wider audience and promote their healthy aging initiative, hign reached out to websignia for the design of an interactive window display to be featured in rockefeller center, new york city. the challenge was to create a flawless design within the clients sensitive budget, as well as install the interactive display in a rockefeller center storefront window. the display was to feature the poster child for healthy aging, edith mccalister- a 93 year old woman whom swims and engages in a host of healthy activities daily. edith embodies the lifestyle that hign aims to spread to seniors across the country. hign wanted the window display to include an array of facts on geriatrics and provide tips for active aging that seniors can incorporate into their routine or that younger viewers can pass to their loved ones over the age of 65.

solution

the window display is featured in an area of new york city with heavy foot traffic, our goal was to create a display that disrupts the senses with a visual contrast. we designed a fifteen foot long poster that included a backdrop of edith mccallister, a video loop of edith engaging in high-performance activity, and healthy aging factoids incorporated throughout.  a qr code on the window display  connects viewers to a mobile optimized landing page that features the window art, messaging about the program, and links to key hign web and social media properties.

we designed the backdrop to include key hign brand messaging and used a wide screen television to display the video content that was written to loop without obvious breaks. for the video production and editing, we used adobe premiere and layered different effects using adobe encore. the overall goal of the project was to bring exposure to hign’s mission and vision. edith and the window display were featured in a two minute segment on wabc-tv in new york. see the video below: