challenge
suppose you baked the best cake in the world and people constantly asked you for the recipe. all you could tell them was that they needed: eggs, milk, sugar, flour, and an oven. the rules said you could freely share the list of ingredients, but not the amounts or the temperature at which to bake. a global manufacturer of molecular diagnostic tools and tests approached us with similar dilemma and seeking a solution. even though these molecular testing devices were among the most accurate solutions on the market, laboratorians still faced a hurdle in getting the right recipe for the device in a relatively short period of time.
solution
typically a new customer takes 6-9 months just to develop the “right recipe” for these molecular diagnostic devices. our solution was to build a social knowledge forum that would apply some of the best features of a social network platform with the more traditional online forum to allow the “chefs” to share recipes among themselves. the labtouch community is a social forum that allows laboratorians to: connect. create. collaborate.
the labtouch social knowledge forum allows members to upload and share protocols, data, and techniques directly with one another in a “members-only” environment. users create discussion topics, make and answer requests for protocols, and share their experiences with various testing techniques. members of the labtouch community can also engage in an open forum discussion or communicate directly with members by creating and managing networks of colleagues similar to facebook or linkedin.
labtouch has successfully engaged hundreds of labratorians, helping them to reduce the time it takes to develop protocols for these molecular diagnostic devices.
