social media marketing: #njsocent
by marketing team in projects/marketing and planning at 8:57 am
review
on october 19th, 2011 the center for urban entrepreneurship & economic development (cueed) at rutgers business hosted the new jersey social entrepreneurship summit (njses) at new jersey performing arts center (njpac.) the event was sponsored by the small business administration (sba) and pse&g.
the summit aimed to raise the profile of social entrepreneurship in new jersey and showcase leaders of the social entrepreneurship. we were tasked with creating digital properties for the event and promoting the summit via social media. the project timeline was approximately 30 days from concept to event day.
solution
we integrated public relations we designed and developed an interactive landing page, branded the social media pages and a developed a social media plan to engage people and grow the audience leading up to the end. in the weeks leading up to the event we used, emails, twitter and facebook to reach over 30,000 people. we leveraged some of our relationships to gain some additional press coverage via newsone.com and theloop21.com to augment the tremendous job done by femworks. we even developed some contest promotions to further encourage social media engagement, giving away free tickets to winners.
we employed an onsite activation team of eight people. they conducted live interviews, captured event photos, videos, and engaged folks on social media platforms. in the end, despite the rain, over 300 people were in attendance at new jersey social entrepreneurship summit.
// launch site
