room for dessert website design
by marketing team in projects/web design at 8:30 am
challenge
room for dessert began out of chandra hayslett’s passion for baking and a joy for watching people enjoy her delicious homemade treats. from the beginning, chandra understood the importance of having a professional online presence but also wanted a website that reflected a calm, comforting and homey environment. with the demand for baked goods increasing, room for dessert needed to make its public debut with a web presence that allowed the customer to easily purchase baked goods online and also have a clear idea of what went into making each delicious treat. the website needed to be easy to navigate, visually attractive, and allow the customer to share information about the company and it’s tasty offerings via social media outlets.
solution
to help room for dessert at its coming out party, we took elements of the company’s logo and designed the website as a modern day upgrade of an “old-school” kitchen. the use of the apron and baking utensils as directional and informational tools, and the rich pinks and browns give the website a soft and warm feel, inviting the viewer to explore. we designed custom graphics to add to the homey feel of the website and used hand drawn pastries as social icons that link to the company’s social media properties. we integrated a paypal ecommerce solution because it is low cost, secure and minimizes accounting paperwork for the business owner. with a few clicks, customers can add each tasty treat to their shopping cart and confidently make a purchase without revealing their credit card information. whether browsing through the product lists or admiring the scrumptious high quality images, the room for dessert website is packed with homemade goodness, just like mom used to make!
// launch website
